Rules for prints designing and distributing

Written by Azza Hawash

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Rules for prints designing and distributing

The design of various prints is one of the most sought-after elements in the world of design. Where companies need a distinctive way to put their brand at the forefront. The prints designing has many varieties, especially advertising ones, is an important basis for the development of marketing work. It has become a necessary measure to ensure the spread of any product, service, or brand.

Rules for prints designing:

The types of prints designing are either non-advertising, such as books and guides. Advertising prints designing we can print on brochures, pens, clothing, and large billboards. Both types share these rules:

Choosing the right prints designing software

Although many design programs such as Photoshop and Illustrator can design pages for books and brochures. But their functions in this context are very limited. Even if you use multiple artboards, each artboard is one page. However, the features and features of text editing are limited and do not provide the full editorial features required. That is why it is best to use a program that specializes in this type of design, such as Adobe InDesign. Which provides high-level text editing tools as well as options for editing tables and paragraphs. As well as editing photos and creating various graphics. It is much better and more powerful than traditional desktop editing software such as Microsoft Word or LibreOffice Writer and the like.

This software also provides simple settings to prepare for printing such as custom color swatches and normal margin settings. They are the margins that are placed outside the boundaries of the storyboard in order to alert the designer to extend his design in all directions towards it.

InDesign can also be used for business card design and other types of typographic designs. But Photoshop and Illustrator can perform this task with high efficiency and quality. It remains to be noted that programs other than Adobe company programs that are used to produce these types of prints designing, especially Corel Draw, Inkscape, GIMP, and others.

Color model

There are several color models that can be used for printing, but the most popular is the CMYK model. It is based on the basis of four colors that mix together to extract the desired color. This color model must be selected from the design program settings before starting the design.

There are other models, such as the LAB model, which is more accurate in terms of color identification. It is useful for specifying colors when printing on several different media as it maintains the color value adopted by the designer.

The main highlight of the LAB color model is that it works like the human eye. The color is determined by three axes:

  • A-axis (green to red)
  • B axis (blue to yellow)
  • Lighting axis L

By submitting the design in LAB color model format to the printing center, you will get the closest possible colors to what you have adopted in your design.


There is the content of the text, images, and graphics in all prints designing. Such as the contents of books, brochures, even business cards, menus, etc. In the case of dense content such as books, magazines, newspapers, manuals, etc., it is better to prepare the content after proofreading, correcting, and preparing it. In the case of light content such as menus and business cards, it is best to work on the overall design with the content directly within the design so that we produce an integrated design in terms of content coordination within the general form of the printed material.

Design Measurements

Verify the measurements we will use in our designs. Even business cards come in several sizes, so check the correct size in coordination with an authorized printing center.

Care must be taken to determine the correct metrics for each ad space in which the ads will be published, and the ad service provider usually provides these metrics ready to use such as Google, use the customer’s colors or brand as well as its fonts, style, and style of texts with creative ideas. The sizes of the ad space allocated vary from one site to another and from one display to another. And we must know the sizes of the most important of these ad spaces on the most important advertising platforms and social media.


The most important thing to determine when designing for print is the accuracy, as the resolution of designs intended for print is 300ppi and not 72ppi, as is the case for designs intended for display on screens.

That’s why we always set a resolution of 300ppi for print designs, which is the standard value for this type of design. While 72ppi is the standard value for on-screen designs such as websites, mobile applications, game applications, web ad designs including social media designs, etc.


It is important to check the transparency of the actually transparent parts of the design. And the degree to which they are transparent. Because printing backgrounds or parts of the design in a color that you thought was transparent will create many problems in printing. As well as with customers. Therefore, the lower layer in the design layers, which represents the background layer, must be the transparent layer. And care must be taken not to apply any design procedures or filters that may reduce the level of transparency. Or even may cancel it, and it must be checked that the design is exported in a format, that ensures transparency is preserved in printing such as: PNG format. Or one of the basic design software formats like: PSD, AI, SVG, EPS, CDR, etc.

Adhering to the visual identity approach

When designing any work to advertise a product, service, offer, or event related to the brand you wish to advertise. It is best to keep the visual identity of the brand consistent. Until people clearly know the origin of the ad and the advertiser. It is not logical, for example, for Coca-Cola or DHL to display a blue ad or for Facebook to display a red ad. If the visual identity guidebook for the brand is available, it is supposed to contain detailed information on the rules for using the different elements of the visual identity within the different ad designs such as colors, logo, fonts, arrangement, alignment, and others.

Focus principle

Focus is primarily a graphic design principle. It is very important in the design of advertising prints designing so that the most important element or the most important text should be the heaviest element in terms of visual weight, such as being larger, thicker and distinguished in a contrasting color with the rest of the colors. And in a distinct position within the design space, such as the middle or the top of the design.

Effect of shapes and colors

Shapes have an effect on the mood of the target audience. However, colors have the greatest impact on him, and through color theory, the designer must study the target audience and know their needs. Then he chooses the appropriate colors to motivate the audience to interact with the advertisement. The mood and the way the audience interacts with each color vary from region to region. A color that is good and makes the audience feel comfortable and willing to interact with the advertisement in one area may generate a feeling of pessimism, fear, and anxiety for another audience in another area.

Prints designing for stationery

Stationery designs are distinguished by their diversity in terms of the quality of the tool and the specificity of colors and sizes. In the case of a calendar or calendar, it can be used for advertising. So that the advertising topics are backgrounds for the design or main images that include products, services, and contact information. In addition to the advertiser’s logo. Usually, the designs of coffee cups or drinks are in one color that includes the advertiser’s logo or name. The same designs are also placed on pens, envelopes, and the rest of the stationery. Usually, the company’s logo and name with the main contact information are placed at the head of the blank pages designated for printing company reports, or the contact information may be placed at the bottom of the page.

The issue of printing carton boxes remains related to the number of colors used in the design, whether it is one color, two colors, or multicolored. And how to publish the design on one side of the fund, or on the sides only, or on all sides. All this is related to the agreement with the printing center and the study of the costs of printing operations, especially that the process of printing these boxes will be for thousands of boxes for the benefit of the company or institution.

Printing on T-shirts and clothes

Custom designs for companies and institutions, such as designing the company’s uniform. Where the designer has to determine where to place the logo and the main text if any. Knowing the colors of the dress, and in this case, the company specialized in the production of these clothes will print the logo and content only, because the colors of the dress will be through the natural colors of the fabric used.


The idea of ​​advertising should be simple, crowding of elements should be avoided and distribution and sizing of elements should be taken into account. So that it directs the audience to understand the idea of ​​​​the advertisement and persuade it to interact with it in the simplest way. Many ads are within a small ad space that can barely accommodate the ad text and an image in the background. So these elements must be more than compelling and structured.

Follow updates

The methods of printing designs and the materials used to print on them vary greatly. It is constantly renewed and evolving, so it is necessary to constantly follow the news of advertising design. You should also follow the latest advertising design news within a group of the most important newspapers, magazines, television channels, and international websites.


Prints designing Distribution Rules

The importance of distributing prints designing comes in each of the following activities:

  • Introducing the street audience to specific discounts in a supermarket or hypermarket chain with displaying price models.
  • Introducing the residents of a specific area to the opening of a specific store, activity or library, thus acquiring clients from the area.
  • New nurseries and schools, as well as restaurants, still rely on this method of advertising because it is more effective than other activities.
  • Entertainment offers, trips, and courses.

Distribution to the target audience:

It is the distribution of prints on a specific target quality, such as females only, young people only, or a certain age group. If your activity is women, you do not need to distribute your brochures to men.

Likewise, if your activity is training or educational courses. The best age group for you is the youth and in front of universities. Depending on the activity, places you can distribute to:

  • Homes and real estate.
  • Inside the commercial malls.

You can learn more about how to distribute brochures from this article

You can now use the Sponsorship expertise in designing and distributing prints with unbeatable effectiveness and distinction.


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