Instagram Reels and creating a successful marketing plan

Written by Azza Hawash

انستقرام ريلز ووضع خطة تسويقية

Instagram Reels and creating a successful marketing plan

The importance of creating a marketing plan

Email marketing strategies are evolving very quickly. The successful company develops its strategy for rapid development.

Before defining the e-marketing strategy that you will work with, there are some important steps that you can read from here. This way, you can reach your target audience and get the most out of it.


The role of Instagram Reels in developing a distinctive marketing plan

Instagram Reels is a new way to build your company’s brand and expand the reach of your audience on Instagram, it’s a fun and engaging way to share viral and creative snippets with your audience.

It is true that Instagram Reels is still in its early stages, but it provides brands and creators alike with wide fame through it, as it is an effective way for Instagram marketing in particular and e-marketing in general.

Instagram Stories was first launched in 2016 when many said it was a copy of Snapchat and it wouldn’t work!

Surprisingly, Instagram Stories surpassed Snapchat in the number of daily users and became an effective channel for brands to build a good relationship with their audience.

In addition, brands should seize the opportunity to be the first Instagram Reels creator or at least one of the first in their field, engaging a new type of audience and people who prefer fast and easy content.

Plus, brands can team up with new creative talent to try out the Reels content they create at low prices!

And one more thing: the presence of Reels on the Explore page – a place used by more than 50% of Instagram accounts per month – If your Reel is displayed on this page, it means that you have a great opportunity to showcase your brand to new followers.

So Instagram Reels is a new digital marketing tool in your hands.


Ideas for including Instagram Reels in an online marketing plan

Here are the most important ideas for including Reels in your social media marketing strategy:

  • Provide educational content.
  • Reuse tik tok clips.
  • View featured products.
  • Savings and discounts.
  • Capture spontaneous scenes of the workplace.
  • Offer simple and attractive content.


The difference between Instagram Reels and Tik-Tok

The idea of ​​Instagram Reels and TikTok is the same. Provide a creative space for users to create and share short videos with others. It comes with creative add-ons, allowing users to create the best possible clips with minimal effort.

However, there are many differences:


Operator platform:

  • Tik Tok is a private application, and it has its own platform.
  • Instagram Reels is a new feature within the Instagram platform.


Video duration:

  • In Tik Tok, the length of one clip is 60 seconds.
  • Instagram Reels, the highest duration is 30 seconds so far.



  • All clips remain on Tik Tok.
  • Reels shared on Instagram Stories disappear after 24 hours.



  • In Tik Tok, you can do duets with users and download songs directly.
  • You can’t do that on Instagram Reels yet.


The difference between Instagram Reels and Instagram Stories

Despite their great similarities, there are several key differences:

  • Reels offers several editing tools, including effects, speed controls, and the option to align multiple clips.
  • Reels can be shared to the Explore tab and Stories as well, and you can also choose to publish them to your feed.
  • A different custom place for all your Reels in your profile.
  • The original sounds you recorded will be assigned to you and other users can use them to create new Reels.
  • Each of them has a specific use and audience! Try to take advantage of both!
  • Instagram Reels gives you a new way to create more compelling content, better understand your followers, and increase your reach.


How to use Instagram Reels to create a successful marketing plan:

With Reels, you can record and edit 15-30 second multi-track videos with new audio, effects, and creative tools. Reels allow people to express themselves, or companies to offer new products or share with the public their use of certain products.

1- Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen that you can use to create the ribbon, including:

2- Audio: Find a song from the Instagram music library for your reel. People and businesses can also use their original audio simply by recording it. When you share an audio clip with the original, the audio will be attributed to you, and if you have a public account, people can create reels with your voice by selecting Use audio from your file.

3- AR Effects: Select one of the many effects in our effects gallery, created by Instagram and creators around the world, to record multiple clips with different effects.

4- Timer and Countdown: Set the timer to record any of your clips hands-free. Once you hit Record, you will see a 3-2-1 countdown.

5- Align: Align items from your previous clip before recording your next clip, which helps create smooth transitions for moments like changing an outfit.

6- Speed: Choose to speed up or slow down a portion of the video or audio you selected.


Reels can be recorded in a series of clips (one by one), in batch, or using video uploads from your gallery. Record the first clip by pressing and holding the capture button. You will see a progress indicator at the top of the screen while recording. Stop recording to finish each clip.


Share screenshot Instagram Reels

If your account is public, you can share your Reels in the dedicated Reels tab, where they have a chance to be seen and discovered by the wider Instagram community. You can also share your Reel with your followers by posting it to your feed. When you share Reels that contain specific audio, hashtags, or effects, the Reel may also appear on dedicated pages when someone clicks on that audio, hashtag, or effect. After you share your Reels, it will live in a separate Reels tab on your profile, where people can find the Reels you’ve shared. If you also share it on your Page, the Reel will appear in your main profile network. Whether you have a public or private account, you can share your clip with your story. If you choose to do so, it will appear as a normal story – it will not be shared in the Reels tab, it will not appear on your profile, and it will disappear after 24 hours.



People reacted to this post.


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Subscribe to our newsletter

    The latest news in digital marketing services