What is before digital Marketing?

Written by Azza Hawash

What is before digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, such as the Internet, mobile phones, social networking sites, search engines, e-mail, and others.
Digital marketing tools are shared with each other to get the best results using digital technology. Market studies and keyword identification is used by a tool such as Google Keyword Planner, and the analysis of your marketing efforts on social media platforms is done using tools similar to Facebook Insights, and your ads are also digital platforms such as Google Ads or Microsoft Advertising.

Digital marketing takes a completely new approach to understand customer behavior, measuring downloads, likes, visits, views, comments, interactions, and ending with ratings, reviews, and surveys.

Digital marketing has many advantages that distinguish it from traditional marketing services, some of which are mentioned below:

Digital marketing is easier: it does not require any routine complications and interviews, just create an account on the relevant platform to start marketing.
Cheaper: the costs of renting a billboard on a road or an advertising space in a well-known newspaper can cover the costs of an advertising campaign on social media for a period of 3 months.
Faster: Your ads start showing up to your audience moments after they are designed and published.
More effective: Digital marketing gives you the advantage of personalization, so when you narrow the scope of your ads to target a specific group in terms of age, country, city, interests related to your products, you only spend your money where it is right.
More flexible: The many measurement tools give you accurate enough information about your marketing efforts to determine which ones to continue and which ones to stop.

In order to be able to start practicing digital marketing activities, the starting point should be to build your presence on the Internet by creating a website with an attractive design, or designing an online store that expresses your product, to provide comprehensive information about the company, the product, your experiences, your previous work, and also create social media accounts to promote your products and communicate with your audience.
Before starting digital marketing, a digital marketing plan must be developed:

Step One: Choose the Right Audience:

You have to think, who are you targeting your products for? Who will buy your products? Can you reach them?
There is no point in marketing a great product to a customer who doesn’t care or care about it but doesn’t have the money to buy it. Therefore, it is very important that digital marketing efforts be directed to the category that wants your product and can buy it.


Step two: Know your customers well:

Knowing your customers is not a simple step as you can define your customers in just one line, age, country, gender. Rather, it is a complex step, as you must first research your customers’ motives for buying, and the obstacles that prevent them, brainstorm and imagine yourself in their shoes, or design a questionnaire using Google forms and send it to them via email, and if possible some field research will be useful in this step, Record any information you access.

Step Three: Define your goal:

Focusing on one goal increases the likelihood of your ability to achieve it. Reducing goals may seem undesirable at the beginning of digital marketing, but focusing on the larger goal that you want to reach helps you grow step by step.


Step Four: Calculate Your Expectations:

Some digital marketing methods, such as search engine ads, for example, require funding, so in this step, the following question must be answered: Will I recover my money spent from the marketing method that I will use, or look for another method? Your marketing plan varies depending on your expense structure and industry.


Step Five: Watch Your Competitors:

The importance of this step comes not only because it gives you the opportunity to outperform your competitors, but because it saves you a lot of trial and error at the beginning of using this type of marketing. You start where the others ended.


Step six: Identify your strengths and weaknesses:

Determining your competitive advantage is one of the most important points to take advantage of when developing your marketing plan, as for your weaknesses, you must identify and try to improve them. Use Google to search for topics related to your competitors’ products, and read audience reviews and ratings for products in the category you produce.


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