What are the components of a business identity?

Written by Azza Hawash

What are the components of a business identity?

The components of the commercial identity are fixed, and care must be taken to ensure that it works in the best way. Because it is one of the most important elements that will put your business on the business map, and help you build a customer base for you. Here are the components of business identity in detail:

Determine the goal of your activity

The most important and first component of the commercial identity is defining the goal of your activity. This also includes clearly describing the target audience. By answering some questions about who they are? What do they prefer? their goals? What are their hobbies?

Knowing your purpose is vital to designing your brand identity. It also means that you should know who you are, and what your brand stands for. Only then can you create a true connection with your audience, ensuring that your brand message aligns with your vision, mission, and values while helping you achieve your goal.

Identify your competitors in the market

When developing a plan that defines the components of the commercial identity, you must be careful to be different and distinguished from what is in the market, by knowing the competitors fully so that you can compare your brand with every competitor. Comparing your competitors as a whole can offer some surprising insights.

Trade mark

The trademark is a reflection of the quality assurance of the company’s products and the reputation of the product is associated with this mark. A trademark is a sign that distinguishes the goods or services of a company from the goods or services of other companies. And it has a number of options as a logo only or a logo and the acronym BRIEF. It will also be present on the front of your business, on paper documents, and on your website. Even workers’ uniforms can include fonts from your brand.

Appropriate logo

The resulting logo should appeal to your target audience. Pleasant to look at and for your logo to work well, it must reflect your core brand identity, mission, and vision. This is not an easy thing to achieve, take your time to create a unique logo, examples of unique logos that can inspire you with some ideas:

  • FedEx
  • IBM


Once you have completed the above steps, you will have the information you need to write a brief summary of your identity and brand. Make sure to create an identity that aligns with your brand goals. Always remember to define this brief. What message would you like to send to your customer once they see your logo? What image would you like them to see you in? If you can answer these questions, you can define a memorable and memorable synopsis.

Color and fonts

Fonts greatly affect consumers’ impressions, so it is imperative to choose a font that expresses your company and adds an additional factor of attraction to you. Colors should also be chosen very carefully and it is best to choose two to three colors for better consistency. Each color has a different effect than others and conveys a message to the public. Therefore, studying the audience well has a fundamental role in determining the colors and fonts used in the logo or any component of the commercial identity.

What are the effects of colors on your business identity?

Advantages of designing business identity with Sponsorship

If you are seeking to design a business identity that qualifies you draw a distinguished place in the businessmen’s map. You can have a complete corporate identity design or a complete visual identity design to attract your clients. Contact Sponsorship experts to determine all components of a commercial identity.

Where we help you develop a successful and long-term strategy for your business, starting from arranging elements and choosing fonts, colors, and graphics to achieve the best service for its customers.


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