The importance of designing digital stores

Written by Azza Hawash

The importance of designing digital stores

No one can deny the impact of the Coronavirus on all countries of the world in all respects, most notably the increase in the number of digital stores. In the Kingdom of Saudi Arabia, the number of digital stores increased by 12.45% to reach 28,676 stores and electronic platforms in 2020, which makes designing digital stores of great importance; To achieve the following:

Designing digital stores that achieve greater independence:

Self-employed people have a greater chance of gaining financial independence and control over their career destiny than people who work as employees. The small business owner will have more flexibility in scheduling and control over when and how work is done and will have more opportunities for professional growth and development.


Designing digital stores that provide a better shopping opportunity:

Your digital store is the best marketing tool that you can ever get, with the many mechanisms of marketing through the Internet; Such as social media marketing, email, search engines, etc. With designing a digital store and search engine optimization, your online store will appear at the top of search engine results; Which achieves you the best results by integrating with other types of e-marketing, which provides you with a stronger opportunity to interact and build trust with your customers, and keep them in your focus and the scope of your services all the time.

Designing digital stores that improve the image of your business:

Designing a professional digital store for your business in an innovative way that provides a good user experience for your customers, and will undoubtedly build a different and strong image in front of consumers, and increase their confidence in your services and products.

Designing digital stores that facilitate receiving suggestions and opinions from your customers easily:

It is very important for business development and reaching the top, paying attention to the opinions of customers and listening to their complaints and suggestions; To always achieve the best for them, and having a professional digital store is your best way to get opinions instantly easily, respond to them, communicate with your customers and improve their expectations, as 80% of your customers contribute only 20% of your profits. The rest (loyal customers) contribute the bulk of your revenue (80%). To build loyal customers for your brand or product, you need a customer database, which is something you can only get by designing a professional online store.

Designing digital stores that provide opportunities for greater expansion of services:

The digital store allows you to diversify the services and products that you offer to your customers of different types and characteristics, which provides greater options for the consumer wishing to purchase.


Designing digital stores that contribute to generating additional income:

If you already own a business and make profits, designing a digital store and entering the world of digital transformation will guarantee you more steady and many profits, even if you start your business with e-commerce, do not hesitate, it is a powerful means that you can use to reach the top. It also provides you with determining the profit margin you want, which distinguishes creating your own store from creating a store on other sites such as Amazon, because it avoids the price war, consumers always have the upper hand. So the only way retailers can compete is to cut prices. With big sites like Facebook or Amazon, you will already have a very large number of competitors; You are forced to sell at low-profit margins. Creating your store will avoid a price war. By being unique and really setting yourself apart from the rest. The customer no longer looks at cost alone, and if they trust you enough, they don’t have to worry about price completely.

Designing digital stores that provide you with a permanent presence:

The digital store provides you with the possibility of being present anytime and anywhere near your customers and consumers, which makes you closer to them and more available, and helps in implementing decisions taken at any time of the morning or night, so it is always the easiest and closest solution. Hence creating your digital store sets you apart from the rest. It gives you the power to control what the store looks like and how the customer gets to experience it. Design is important. The way you present your products shapes your customer experience and enables you to build trust. The more a customer trusts you, the greater the chance that they will return to purchase.

Designing digital stores lead to unlimited spread:

The global Internet audience is constantly increasing, reaching 3.5 billion, and in Saudi Arabia alone, it increased to 6.25 million users in 2020 alone. Thanks to this broad Internet base, it will be much easier to provide a range of products and services to your audience, expand your business and the level of your reach. When a visitor comes to your e-commerce site, you have a chance to reach them again on social media platforms and Google using a marketing method known as retargeting. Retargeting is a marketing strategy that enables you to create ads tailored to people who have previously visited your site. The people you reach through this ad model have very high chances of making a purchase.

Designing digital stores that facilitate the clarity of the purchase path:

Through your online store, you can track every click of a customer, which provides you with valuable statistics about the purchase process and everything the customer does in your store and paves the way for greater opportunities by knowing what your customer wants and what motivates him to buy, so you can reach him in all ways and motivate him and get a clear path for each his steps.

Designing digital stores that reduce your costs:

Designing a professional digital store on the Internet, which is sufficient for the physical presence of your business, it will be unnecessary for all your products to be displayed in a physical space or the presence of a headquarters for products or for the company, in reality, there are different and various companies operating online without any presence on the ground, where they appear All their services and products are through e-commerce, which saves a lot of costs that can be dispensed with.


Designing digital stores leads to keep pace with the trend of digital transformation:

Business owners and corporations are now all turning to the Internet for their business; To the extent of their awareness of the importance of e-commerce and the strength of its impact according to all the factors we mentioned, in order to maintain your business and its strength and competition in the market, you must move it to the e-commerce market, and this is according to all the statistics and numbers of e-commerce worldwide.


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