Marketing via TikTok and doubling the size of your customers
Marketing via TikTok has entered the world of electronic marketing, like other social media applications. Which has proven its effective other side in marketing and trade. Many social media applications have achieved amazing success in marketing brands in various industries, starting with Facebook, Instagram, X, Snapchat, and LinkedIn.
Our article today is about marketing through the TikTok application and its use in an electronic marketing campaign for brands.
Why should you use TikTok to market your brand?
The effective power of marketing through TikTok has emerged in recent periods as a result of the fascination of those interested in marketing and working through social media platforms. Marketing via TikTok surprisingly topped the list of the most used applications. It was the first preferred entertainment choice among Internet users during the emerging Coronavirus COVID-2019 crisis. Let us find that by January 2022, TikTok recorded 689 million monthly active users from all over the world.
This is what made TikTok advance and become the seventh most used social media platform. Is is ahead of important platforms such as Snapchat and X. This is in addition to the development of e-commerce and online selling as a result of the crisis and the tendency of most brands to use social media applications in their marketing campaigns to compensate for the loss of the closure of stores and commercial markets. This is what helped online shopping become stronger and more successful than traditional shopping, and today’s consumers prefer it instead of going to markets and being exposed to the risk of infection.
But let us clarify that TikTok may not be suitable for all brands. Therefore, you must first measure the extent to which your target customers accept being present through this application and whether they use it and are interested in following you on it or not. You can do this easily by tracking insights and analyses of TikTok users and exploring their personal and demographic characteristics.
What are the most prominent marketing strategies via TikTok?
Using TikTok in brand marketing is to take advantage of all the features of the application to promote and advertise the brand and the products and services it offers intending to achieve higher sales rates and profits. Besides this, brands can achieve a lot of other business goals such as:
- Enhance brand awareness.
- Building strong communication with target customers.
- Get to know customer reviews and opinions directly.
- Announcing a new category of products and services.
- Share with customers the latest developments in the brand.
- Increase traffic to your website or online store.
The 3 most important marketing strategies that brands can follow when using TikTok
But before starting your marketing campaign on TikTok, study the TikTok audience first, track your audience on other social media platforms, and investigate their presence on TikTok. If your brand may not have an existing audience on TikTok, do not invest time and money into advertising.
Marketing through influencers and celebrities
The marketing strategy through famous social media platforms is one of the most famous and successful marketing campaigns today. Due to the great and effective influence these influencers have achieved on the audience who use these different platforms. These celebrities are followed by millions of users with different personal and demographic characteristics, and certainly, some of them are some of your target customers.
Therefore, most brands today need to use celebrities and prominent influencers who use social media platforms. To benefit from them in promoting products and services and achieving the highest sales rates.
Consider choosing an influencer whose follower category is close to your target audience. For example, if your brand offers cosmetics products, influencers who are girls who are already interested in using cosmetics and appear decent on the social media app will of course be the best for you. However, if your brand offers products such as vitamins, muscle-building supplements, and sports supplies, the influencer’s choice will depend on his athletic form, his interest, the interest of his followers, and so on.
Marketing through competitions and discounts
The TikTok application is one of the most suitable applications for creating marketing campaigns using competitions and promotional offers, as it facilitates the encouragement of customers to communicate and participate, due to the nature of using the application in the first place, which is sharing daily videos, challenges, and the like. Aside from the ease of customer interaction with TikTok posts, The strategy of competitions and discounts is important and has an amazing effect in attracting customers and motivating them to interact and participate.
The TikTok application is a completely different social application from other applications such as Facebook and Instagram, as it includes different trends and features based on the nature of its users. So, try to take this into account when following your brand’s marketing strategy, by following the same behavior and preferred content of its users, using effects, music, etc.
Paid advertising campaigns
Paid advertising campaigns on TikTok are a necessary step to achieve your primary goal of marketing through TikTok. It attracts more customers to your brand and achieves more sales and profits. So it is imperative to follow this strategy, especially at the beginning of creating your brand account, of course, in addition to other marketing strategies.