The distribution of brochures and flyers is one of the important means of advertising in the Kingdom of Saudi Arabia, and companies and institutions are always looking for the best advertising company, to distribute brochures, flyers, posters and flyers for them.
But is distributing brochures and flyers a difficult task, and what are the steps needed to reach the best result behind the process of distributing brochures and flyers?
It is important to get the best possible results from distributing brochures and flyers to follow a set of required steps, and in this topic we will explain the necessary steps for distributing brochures and flyers:
- Designing brochures and flyers correctly
- The process of distribution or delivery of publications to the customer
- Measurement of results and follow-up
- Diverse and creative ideas
Designing brochures and flyers correctly
Your marketing plan must be clear and complete, and you have analyzed the competitors as well as the target customer to whom you want to communicate your prints because the behavior of the customer, his purchasing habits, and the nature of the target group are all essential elements in choosing the required design and printing elements. This starts with choosing the appropriate colors and images, as well as choosing the quality of printing and the materials used in printing.
The brochure or flyer must also be of a suitable size, not too large for the user to carry and keep easily, and the design must be creative, clear, and able to communicate the idea easily, and appropriate and attractive phrases must be used, and try to make the flyer or brochure as noticeable as possible.
The flyer must also contain the various contact details listed correctly and clearly, and it is preferable to use a barcode to speed up the registration of information and reach you by potential customers so that the process of distributing brochures and flyers becomes highly feasible.
Get the best distribution plan for brochures and flyers
You must choose the company with the appropriate experience to carry out the process of distributing brochures and flyers because large and experienced companies always have distinct population maps, and the process of distributing brochures and flyers must depend on a great marketing knowledge of the target customer and his different locations, whether at home or places of picnics, purchase, food, and drinks, Also, the process of distributing brochures and flyers must take into account the best time of the month and the day in which the distribution process will start to achieve the best possible spread and reach the highest interaction from the target customer.
In order to obtain the best results for the distribution of brochures and flyers, it is required that there be a clear and well-defined plan for the distribution paths to ensure the implementation of the process of distributing brochures and flyers quickly and accurately.
It should also be taken into account the repetition of the process of distributing brochures and flyers at frequent times between a carefully studied interval, because studies have proven that offering a product or service more than once guarantees better results in terms of making a purchase decision by the target customer, so it is necessary The plan for distributing brochures and flyers should include a clear vision to repeat the distribution process at the appropriate times in order to obtain the best results from distributing brochures and flyers each time.
Measurement of results and follow-up
Do not forget that it is always important to rely on a service provider who can provide a clear report on the process of distributing brochures and flyers so that he can know the actual distribution rates. He must also record his observations on customer and purchase communications during and after distributing brochures and flyers to ensure the feasibility of the distribution process so that Continuous evaluation is the means by which the quality of planning, design, and distribution processes can be checked.
Diversity and creativity
You can always use the process of distributing brochures and flyers to achieve excellent results for your business, especially when you use innovative methods to ensure that you reach your customers in a different and distinct way.
Try to limit the places that the target customer likes to visit in the process of distributing brochures and flyers, such as restaurants, as well as various occasions where there are a large number of events and places of commercial gatherings. You can also cooperate with other service providers and sellers in distributing brochures and flyers in their packages or in parcels sent to them.
You can also use e-mail and postal messages to communicate with the customer directly, which ensures that you reach the largest possible segment of target customers.