A lesson to learn from the Facebook crash
The Facebook crash lasted only 6 hours, and this caused many losses, especially for the owners of companies that rely on Facebook, Instagram, and WhatsApp for their marketing. How can you avoid this happening again, or at least minimize losses? And we’re not just talking about a Facebook crash here, but any similar problem. It is the inability to communicate with your customers through a specific communication channel.
Suggested solutions to avoid the consequences of the Facebook crash
- Create accounts on all social networking sites.
- Link all accounts together Post your link on Twitter, for example on your Facebook account.
- To have your own website that is easy for the customer to access and communicate with you more easily. It facilitates access to your accounts on social media platforms.
- Stay tuned for the latest updates and new platforms, to always be aware of which platforms your customers prefer.
- Develop a marketing plan that includes all social media platforms.
How do you succeed in social media marketing?
Connecting with customers or connecting them with your brand via social media is a big part of the equation for the success of your social media marketing plan. Social media marketing is an aspect of online presence for businesses.
Social media marketing has gone from being an option to being an absolute must. These platforms have fundamentally changed marketing. Marketers have shifted their attention from newspaper, radio, and television advertisements and huge street signs to digital marketing via Facebook, Twitter, Instagram, Snapchat… and many others. So you can avoid loosing your customers as what happened on Facebook crash.
Social media can be a great way to help you connect with your customers. Marketing your products and interacting better. But only if you do the process right away from the idea that you have to be on those networks just to exist.
It is the process of setting goals for marketing activity and defining and scheduling the steps needed to achieve these goals.
Planning is the compass for achieving goals, through which you determine the main reason for your use of social networks, and with it you will know the map of the way you will take to achieve the desired success in marketing through social networking sites. Planning is a very valuable process that can greatly contribute to enhancing your image on social networks. Also in setting your directions, formulating priorities, and building an effective plan you need to answer these questions:
- What is the purpose of my presence on social media?
- What is the target audience and what are their needs?
- How do I determine the type of content I plan to publish and how it will contribute to improving the lives of customers?
- How do competitors meet customer needs on social networks?
Set specific, measurable goals and timeframes for your social media marketing activities. Remember, say to start, that poor planning is often worse than no planning at all. It is important to have a marketing plan that can be updated. Don’t make a plan once and store it, you should have a living plan that develops as your business grows and changes. Social media marketing is a work in progress that changes when necessary.
Target the right customer
The goal of marketing is to know and understand the customer so well that the product or service can be easily suited and sold.
More than 1 in 3 internet users say they go to social media when they are looking for more information about a brand or product.
When you know the right customer that you should target on social networks, you will cut half the way to success in developing a strategic plan for social media marketing, make sure that the target audience is specifically defined, because this will help you direct content to the ideal category, the marketing plan can Significantly fail if you go to the wrong audience.
Targeting the right customer on social networks is not enough. You need to understand your audience and their needs by talking to them directly by asking questions and getting answers, conducting surveys, or observing the interaction between competitors and the customer audience, and knowing how they listen to their reviews and how they respond.
The most obvious way to plan for your audience in social media marketing is to collect enough data to know: their age, geographic location, occupation, income, personal interests, problems they have that your brand can solve, and also what social networks they use, When are they most active on those networks, and what content do they prefer.
Preparing the content that customers prefer
With enough information about the audience, you can begin to prepare for the specific content that the audience of customers wants. And they can share it widely with their friends and followers.
There are several vital steps that you must take before you start creating engaging content. And sponsored to share on your social media channels. Among them is the diversification of the various content marketing trends that can be shared on social networks, such as images, publications, videos, infographics, articles, e-book links, etc.
Make sure to focus only on the types of content that match your audience and the nature of the platform you are using, the content you post on Snapchat is different from the content you provide on Facebook.
Focus on innovation in your social media marketing plan
Innovation is what will make your brand unique and distinctive. What will make you different from your competitors in a changing world filled with content flowing profusely on all networks? Communication and content platforms are evolving at a rapid pace and innovation will answer the question: Why will customers buy from you instead of from your competitors?
Stay up to date with the latest trends and stats
Success in your social media marketing plan doesn’t happen by accident, it’s essential that you explore what’s new, gather data, and stay on top of the latest trends to apply the information you get to your business.
Discovering Social Media Marketing Trends Marketing statistics and trends are changing the way marketers approach their marketing strategies. So be sure to look and explore, as new stats, numbers, and trends tell you all about the tastes, expectations, and preferences of existing and potential customers.
You must learn how to take advantage of the new stats. Related figures and data, in the correct form to produce the desired effect and to obtain the desired results.
The success of the marketing plan through social networking sites is complemented by achieving the equation of optimal use of the content of all kinds and possessing time management skills on these platforms. Be sure to track and evaluate your plan, make improvements, and constantly analyze your efforts.
Building a strong social media presence doesn’t happen overnight. It takes time and requires more patience and commitment.
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