6 Tips for Professional Pamphlet Design
Whether you’re looking to set up a shop or try to reach new customers. You’ll need a stylish and eye-catching business pamphlet.
In this article, we will give you six tips for professionals to design a flyer or pamphlet because of its important functional role.
The primary purpose of the pamphlet is to attract interest; The secondary goal is to convert sales. By communicating information about offers or details of an event, for example.
1- Determine the purpose first
Before you get distracted and indulge in design fun, let’s get a prototype of your pamphlet’s purpose.
The information about your objective should be clear and concise enough to convince that person to visit your store or attend your event.
Of course, design plays a vital role in converting sales, so make sure your design contains:
- Keep information concise – Edit text content down to essential information only.
- To make the information easy to read, check your font sizes.
- Other essential details and information are immediately available in your contact details. Write your website address in bold, or confirm the date and time of the event or sale.
- If you are selling a product make sure to have a photo of it available.
- Each text element is accompanied by a simple picture of the products being sold.
2- Make your post as short as possible
One of the biggest challenges for graphic designers is how to make the most of a small amount of print space.
Most pamphlets are limited to print space of standard A5 (148 x 210 mm) or A6 (105 x 148 mm) so you need to think a little more creatively about how you layout your layout.
3- The secret is in simplicity
The use of primary colors and simple designs that express the company’s identity is always an addition when designing a professional pamphlet. Also, you can use infographic-style icons and simple graphics will add a visual element without dominating the design.
4- Stay away from boredom
If you want to announce a casual event and are looking for attention, you can simply get away with boredom.
The viewer should be transported to the event and allow themselves to imagine what it would be like to experience the event.
Follow these tips to make your pamphlets more interesting, and never be afraid of producing a boring design again:
- Choosing complementary bold colors, such as pinky yellow, sunny hot eye-catching images, can evoke summer days (perfect for festivals and barbecue events); While a neon pop, black and white colors can be added to sporty designs.
- Balancing the three elements of boldness – one of the colorful elements – avoiding overcrowding, is pleasing to the eye and will be eye-catching.
- Make your design optimistic and fun, not overly serious.
5- Be friendly
For many people, a pamphlet is the first point of contact with your customers, so it’s vital to make a good impression.
6- Final print quality
Surely after all that work you don’t want to produce cheaply produced flyers, printed on low-weight paper or an unfashionable gloss, and as a result of which they are rarely seen as items of value. They are the backbone of printed promotional materials but often end up in the trash.
A beautifully designed flyer is more likely to be kept by a potential customer. May even be hung at home or in the office if it is particularly attractive.
At the beginning of this article, we talked about the dual purpose of flyers – to attract enough attention to be picked up. And convert to sales quickly by displaying information in a clear and concise manner. But there is another goal. In a similar way to following electronic newsletters or online advertisements, print newsletters can be used as a long-term ticket to a consumer. If you create a flyer that is attractive enough it will stay in use for a longer period of time.
We are happy to answer your inquiries of any kind.