5 common mistakes in banner design and how to avoid them

Written by Azza Hawash

5 common mistakes in banner design and how to avoid them

banner design

Are you looking for ways to spread a message about your company by designing the right banner? Do you want to see higher conversions with the banners you invest in for your business? If so, you should first take a look at all the banner design mistakes to avoid them.

Believe it or not, several common mistakes turn exceptional logo design ideas into fatal mistakes. If you know what those are beforehand, you can avoid them by designing your banner.

See below for an in-depth guide to the most common logo mistakes and how you can avoid them.

Not using the right colors

You can spend all the time you want on your banner design, but nothing matters without the right colors to direct the customer’s eyes to that banner in the first place.

What most businesses don’t realize is that colors send a series of emotions and feelings to those who lay eyes on them. This is something the marketing world refers to as color psychology.

So what’s wrong here? Well, if you’re using the wrong color, you’re probably sending the wrong message to your brand. You may also convey feelings that don’t resonate with the customer or add any value to your company in their eyes.

For example, in color psychology, red exudes feelings of excitement and youth. This makes it well-suited for labels for marketing agencies, clothing stores and retail companies.

However, red also wouldn’t do well on signage for law firms, dental offices, or tax preparation services, where excitement has nothing to do with the product/service offered. Make sure you know the meanings of the colors and find the best ones to represent your brand on your banners.

Spelling errors and typos

If this has ever happened to you, know that you are not alone. Indeed, there have been some very expensive typos in the business, some more devastating than others.

Imagine the horror of spending as much time as possible to create, print, and prepare the perfect logo for your company, only to realize there was a major typo in it.

Harmless typos can damage your brand, making it appear as though you lack attention to detail or organization. But if the typo contains other hints, your brand may be in more trouble.

Always make sure your logo text is reviewed by two or three different people. You can also hire an editor to take a quick look at it before sending it off to be created. You can never be too careful!

There’s a lot going on

You know what we’re talking about. We’ve all seen those signs and billboards with a lot going on. So much so that it is almost impossible to tell what the sign is trying to say.

It is easy for companies to fall victim to this. You have a message you’re trying to send, and it’s easy to overwhelm your sign with information.

Fortunately, there are ways to get around this. You can still limit the number of words on your banners and get people to engage with your brand.

You can forward them to a social media account to find out more, write the specific details of an upcoming event in bullet points to reduce clutter, etc.

Always think about what you want the focal point of your screen printed logo to be. Center everything else around it and use spacing where you can.

Do not use contrast

Another reason signs are difficult to read is that your sign lacks significant contrast. Try reading a sign with an orange background and yellow letters…it’s very difficult.

We definitely recommend using color psychology. But keep it in one dominant color, which is white. This contrast will help get your message across to everyone who lays eyes on it.

Within seconds of viewing your banner, they’ll understand what your banner says and use your call-to-action to take the next step.

Disproportionate size

Is your text making the most of the banner size? Will it be possible to read the text on the signs from a distance?

Make sure to take this into account in the design. This is another reason why it’s important to limit the number of words on your sign; So you can zoom in and take advantage of the spacing.

Once you’ve finished designing your logo, take a few steps back and make sure you can read what it says. Test this on a few people who didn’t see the sign either, just to be sure.

Avoid these sign design mistakes today

Now that you’ve seen an in-depth list of logo design mistakes to avoid when you’re creating your marketing materials, be sure to use this information to your advantage.

For more information, please start by contacting us and we will be happy to assist you further.


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