What is the benefit of business identity design?

Written by Azza Hawash

What is the benefit of business identity design?

Business identity design is not an option now, it is an essential part of the success of any profit or government organization.

Business identity is the name, symbol, and logo of your product or service or any feature that distinguishes you from others in the market, as it is a combination of expectations and the emotional link between the audience and your commercial identity.


What is the business identity?

Corporate business identity plays an important role in the way an organization presents itself to internal and external stakeholders. In general terms, a corporate business identity articulates the values ​​and goals of your company, its business, and its characteristics.


The difference between business identity and visual identity:

Visual identity is the visible part of the brand identity, through which the brand tries to communicate with the audience visually, communicating meaning and feelings that cannot be conveyed through words alone. Visual identity can include your logo, images, fonts, colors, shapes, or any other visual elements that help communicate your product’s message to your audience.

While the business identity, as we mentioned, is the sum of the practices that the project undertakes to remain distinct from competitors and other projects, and the elements that will give customers a different user experience that raises the value of the brand in their eyes and increases the strength of its presence in the market and the medium in which it is active. In short, we can say that the visual identity is part of the business identity.


Importance of corporate business identity design:

Stand up for your difference and distinction:

  • With the intense competition in the markets between companies to prove their eligibility for customer satisfaction; With the increase in the number of companies that have begun to impose their presence on the Internet, you need what distinguishes you from the rest of the competitors.
  • On top of these things that make you stand out is the design of a business identity that will ensure that you achieve this.
  • Also, the business identity is something that customers and audiences will remember you the most and that shows that you really are different, not just saying.
  • According to studies conducted, more than 60% of customers prefer to shop from companies with a brand they trust.


Express your professionality:

  • It is difficult for you to attract the credibility and trust of customers in your field except by designing a business identity that customers know and trust well.
  • And when you develop and update your business identity aggressively, it is a strong signal to competitors that you are unique and not a newbie in the field.
  • It is also the best guide for the masses and customers to trust your business because it confirms the seriousness with which you work.
  • Thus, corporate branding has a significant role in increasing customer awareness of your business and the link between businesses and customer trust.


Acting for you in your absence:

  • When you put in front of customers some written information or design a business identity, they automatically understand the business identity more.
  • Business identity is an effective marketing method that helps business owners to communicate with existing customers on an ongoing basis.
  • The corporate business identity is also one of the best ways in which you can attract customers and establish strong relationships with them.
  • Your business identity gives a distinctive voice to your brand that expresses what customers think of your business.
  • When customers trust your brand and identity, it means that they relate to you and will prefer you over the rest of the competitors.

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