What are the new WhatsApp channels and its advantages

Written by Azza Hawash

WhatsApp channels

What are the new WhatsApp channels and how to take advantage of them to reach your customers

The new WhatsApp channels represent a new way that you can take advantage of to expand the circle of your customers. Learn about its importance and the most important characteristics to benefit from it in the online marketing of your business.

The WhatsApp application is one of the most popular social networking applications ever, and it is owned by Meta, the same company that owns the Facebook application. This application always tops the list of the most used social networking programs in the Kingdom of Saudi Arabia, due to the many advantages it provides, including ease of use.

And because e-marketing depends on following the most important developments and updates on social media platforms. In this article, we discuss the latest WhatsApp updates and their importance in e-marketing.

What are the new WhatsApp channels?

It’s a private way to follow the topics that matter to you. It’s a simple, reliable and private way to receive the most important updates from people and organizations, right inside WhatsApp.

They’re housed in a new tab called “Updates,” where you’ll find the statuses and channels you’ve chosen to follow, separate from your chats with family, friends, and communities.

Channels is a one-way group messaging tool that allows moderators to send texts, photos, videos, stickers, and polls. And so you can select channels to follow, they’ve designed a searchable directory where you can find your hobbies, sports teams, updates from local officials, and more.

You can also go to channels from invite links sent in chats, emails, or posted online.

Advantages of using WhatsApp channels

Providing privacy starts with protecting the personal information of moderators and followers. As a channel moderator, your phone number and profile picture will not be visible to your followers.

Likewise, following a channel will not reveal your phone number to the moderator or other followers. You are the one who decides to follow the channels, and your decision is completely private.

The ability to choose who can follow their channels and specify the discoverability of those channels in the directory. Because the goal of channels is to reach a wide audience, channels are not end-to-end encrypted by default.

Provide an opportunity to support admins in a way that allows them to build businesses around their channels through the use of an expanding payment service, along with the ability to promote specific channels in the directory to help increase awareness.

Additional benefits when using WhatsApp Business

WhatsApp Business is specially designed for this in order to easily communicate with your customers and support them with powerful and immediate customer service.

Why should you use WhatsApp in your marketing strategy?

  1. High conversion rates
  2. Fast and direct interaction
  3. Deeper relationships with your customers
  4. Low cost of marketing
  5. Better sales percentages

How to create a powerful WhatsApp marketing strategy

  1. Define your goals and key performance indicators
  2. Determine your target audience
  3. Get the WhatsApp Business app
  4. Design and personalize your messages
  5. Provide great and prompt customer service

Important tips and tricks for effective WhatsApp marketing

You can take advantage of these tips to make the most of the benefits of WhatsApp and market effectively and reach a wide customer base. As millions of customers do not stop using WhatsApp on a daily basis. All you have to do is communicate your competitive advantage by creating unique and appropriate content for your goal and displaying it on all social media platforms. Make sure to heed these tips when marketing effectively on WhatsApp:

  1. Create broadcast lists
  2. Group Chats
  3. Take advantage of WhatsApp statuses
  4. Display your products in a catalog
  5. Create a channel with unique content

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