The most common mistakes in designing various publications
Designing various publications goes through a number of important stages and steps to ensure the quality of the final result. In order to ensure that the desired marketing message reaches your customers and maintains their loyalty, care must be taken to maintain the quality of the visual identity of all your publications of all kinds, so you must read this article well and avoid these mistakes.
Print design errors
Don’t Underestimate the Power of Typography Designing various publications with a well-designed design enables companies to communicate with customers in a very effective manner. Print can give businesses an edge in the digital age.
Not investing in the right tools
Investing in reputable design software is always worth it. Whether you invest in the tool itself or invest the time to become a pro in your chosen program.
The most popular design software includes Adobe Photoshop, InDesign, and Illustrator. Although it is expensive, it provides you with everything you need to create beautiful printable designs. There are many free graphic design tools that deserve a place among their more expensive competitors.
Whatever you choose, spend some time learning from user guides and tutorials for the product you’ll be using. This will save time and errors when starting your design.
Not sticking to the color palette
There is nothing better to distract your customers from your key messages than using every color in the rainbow on your print materials. Set a color palette that includes or complements your brand colors. Then stick to it and use it sparingly.
Think about how you can use the fewest number of colors for maximum impact. Simple designs with smart spacing and strong typography don’t need lots of different colors. Play by the general rule that less is definitely more.
Fear of white spaces
Resist the urge to add an image, icon, or other design element to every available space in your design. Minimalist brands like Apple use white space beautifully to create simple yet powerful print designs.
The blank space can be used to create a clean, professional look and feel for your design prints. If used correctly, it can make your key message or call-to-action unmissable and easier to understand.
Your fonts are not installed
Don’t assume that your printer will have a huge collection of fonts, especially the unique fonts you have in your library. Make sure your text styles are installed specifically in the record you’re printing.
It is important to avoid text style substitutions that can occur when your printer does not have your exact font available. There is a distinct contrast between Garamond, Bookman, Courier, and Times. Spend some time incorporating carefully chosen fonts into the design.
Not taking into account the color of the material to be printed on
It’s easy to forget the paper your work will be printed on after spending hours perfecting your design with your favorite software. Using a full-margin color background, for example, might look nice on screen, but can be challenging in print. Depending on the printing method and materials used, certain colors may be difficult or impossible to replicate.
Using colored paper or materials can be an option. Providing your own colors that perfectly match your color palette, colored paper can make your life a lot easier.
Consider the texture of the paper as well, which can add depth or extra texture to the final product. This is something you cannot replicate on your computer screen.
Not using high-resolution or vector artwork
One of the most common mistakes when designing for print is not using high-resolution assets. Looking at a low-resolution design or image on screen might not look so bad, but printing is another story.
Make sure your print resolution is perfect, especially if you are sourcing any images online. There’s nothing worse than seeing beautiful designs printed from low-resolution files. Before you send your final design to print, make sure each element is of high resolution to ensure a perfect final print.
Failure to review and check for errors
It’s a designer’s worst nightmare. After you submit and print the last piece of work, have the client let you know that their phone number on the poster is inaccurate. It is essential that you allow yourself time to check your content for any typos, assertions, or grammatical errors.
Keep in mind that a missing comma can drastically change the importance of a sentence, or a missing period or hyphen in an email address can make it impossible for potential clients to contact you.
The combination of print distribution and digital marketing allows you to get the best of both worlds. Your print marketing materials will allow you to reach a new audience and by adding your social media links to your print designs, you can make sure that you will get a real following for your business in the digital world as well.