The importance of creating and using a buyer persona
In this article, we discuss the importance of creating and using a buyer persona. Clear and specific customer personas help you focus on customer priorities rather than your own and help you think about your target audience every time you decide on a marketing strategy.
- Once you define your buyer persona, you can create free flyers and ads that speak directly to your selected target customers.
- Especially since advertising campaigns need to accurately define your audience to take advantage of the incredibly detailed targeting options to get your ad to appear in front of exactly the right people.
- Defining your ideal customer persona helps you build your marketing strategy on helping your personas achieve their goals, and building a relationship with the real customers they represent.
- And you must realize that the whole process is about creating loyalty and trust in your brand in order to facilitate the sales process in the end.
What are the types of your ideal buyer persona?
What are the different types of customer personas? It may be an irrational question. If you are trying to find ready-to-use persona models in your marketing strategy. This is because each client has its own characteristics that must be known before setting goals. Therefore, it must be based on the character of the customer. That is, you should not look for characters included in ready-made templates. Rather, you must build the personalities of your customers based on the characteristics and details of your target or potential audience.
On the other hand, some types of customers can be limited from a personal point of view in the following list. In order to help you know the personality of each customer and build his personality based on these types:
- Reluctant customer.
- Cutbacks hunter.
How to Create Your Perfect Buyer Persona Step by Step?
The ideal “customer” buyer persona for your store should be representative of your target audience and potential customers and based on realistic data and strategic goals.
Here’s how to create a virtual ideal customer model that perfectly fits your real-world brand.
Create a comprehensive description of your ideal customer persona
To begin creating your ideal customer persona archetype, consider the demographics of your ideal buyer.
Remember, you are creating the ideal customer persona for your business or business, so be sure to describe the persona of the customer you want to deal with the most.
Aggregate audience data from your social platforms analytics (particularly Facebook Audience Insights), customer database, and Google Analytics to narrow down the details and get answers to the most popular questions like:
- How old is your ideal customer?
- Are they male or female?
- What is his marital status?
- Does he have children?
- What are his interests?
- Where does this customer live?
- What is his current job?
- How long has he been with his current company?
- How much money does he earn per year? What is his family’s annual income?
- Knowing his highest level of education?
- What is his undergraduate major?
- What language is spoken?
Determine your customers’ goals and pain points
Your audience’s goals may be personal or professional, depending on the types of products and services you sell. So you need to know what motivates your customers. What is their ultimate goal?
On the other hand, you need to identify their pain points. What problems or troubles are your potential customers trying to solve? What is stopping them from succeeding? What are the obstacles they face in reaching their goals?
Your sales team and customer service team are important sources for answers to these questions, but another key option is to engage in some social listening and analysis of audience behavior on social media.
You can use the answers to these questions to better understand your ideal customer:
- What are his personal goals? Where would he like to be in 5 years?
- What are the goals of his work?
- Inquire about his personal values and beliefs.
- What is the thing he most wants to have?
- Know the obstacles and challenges facing?
- What are his biggest fears? Inquire about who occupies his mind.
- What are the 3 biggest problems in his life?
- How is his daily life affected by his problems?
- What is the best solution to his problem(s)?
- Can your product or service help solve his problem(s)?
- What is his biggest reluctance to buy your products or services?
- How will you make his life better through your product or service?
Consider more of the buyer’s personal details to help build a better understanding of your prospects
Detailed information will help you find where your ideal customer persona resides and how to effectively engage him or her in your business whether it’s planning marketing strategies or creating content.
Try to imagine what a typical day in the life of your ideal customer would be like, and answer the following questions:
- How does he spend his free time? What are his hobbies and interests?
- What does he like and what does he dislike?
- What books and magazines does he read?
- What kind of music does he listen to?
- What does he watch on TV? What are his favorite movies?
- His favorite websites? What type of content does he engage with the most?
- Is he active on social media? What are his favorite platforms?
- Source of getting the news?
- What blogs does he read?
- Where does he go for information?
- What search terms does he use?
- Who does he admire the most?
- What are his fears?
- What kind of car does he drive?
- Is he spending more time at home or work?
- What kind of sport does he like?
- Is he tech-savvy? What kind of smartphone is he?
Understand how you can help your customer with what you offer
Now that you know your ideal user persona and have a full picture of your customer’s goals and struggles, it’s time to think about how you can help.
This means thinking deeply, away from the features, and starting to analyze the real benefits of your product or service.
A feature is a characteristic of your product or service. But the benefit is how your product or service can make your customer’s life easier or better.
Consider your audience’s key buying barriers, and where are your followers on the buying journey. Then ask yourself: How can we help? Answer it in one clear sentence.
Now that you’ve answered the questions about your ideal client, look at life through their eyes. Does he feel overjoyed after using your product/service? Or can you understand his pain? Can you define your user persona?
The embodiment of your ideal client persona
Now it’s time to give your ideal customer a name and a photo. Keep in mind that this is the persona you will speak to in the future when creating content and other marketing materials.
Giving your ideal customer a name and photo will make it easier to talk to them. Create a short “life story” for your chosen avatar for your customer.
Remember also that if you have more than one ideal customer persona “ideal user”, you can embody each of them separately and give each of them their own name, picture, and detailed specifications.
Creating more than one ideal buyer persona helps you test your customer persona through different touch points in the customer journey, discover different scenarios, and come up with possible opportunities.
Put yourself in their shoes every time you create content, ad copy or marketing material. He used his language to mirror his words in a natural and authentic way. If you’re able to master the art of feeling and thinking just as your ideal customer does, you’ll be able to create marketing campaigns that resonate with them.