The future of e-commerce

Written by Azza Hawash

The future of e-commerce


E-commerce is an environment that is constantly changing and evolving as technologies improve. Keeping up with their analysis, trends show that growth and change in e-commerce occur every year. But in general, regardless of the type of e-commerce business you are in or about to start, it is safe to say that the future of e-commerce looks bright and promising, in this article will talk about the future of e-commerce, the difference between e-marketing and traditional marketing, and we will answer the possibility of the end of traditional commerce and what is the role of shipping in the process of e-commerce prosperity and linking with shipping companies.

The future of e-commerce for retailers

For retailers, e-commerce means a lot of sales. E-commerce has opened up greater ways for them to earn more, especially since with the introduction of technology and the increase in applications of artificial intelligence, retailers have become targeting a larger segment of customers.

Therefore, they are adopting new ways to further personalize the customer experience, and retailers are now directing a large portion of their savings to invest in tools that help them improve customer services.

This will help them gain a significant competitive advantage, so the future of e-commerce for retailers is considered promising and full of distinct opportunities that earn them more profits.

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Will traditional trade end?

Many believe that with the continuous progress and tremendous growth of e-commerce, traditional commerce could end, but in reality this cannot happen.

E-commerce and the huge profits it generates cannot, however, become the only shopping method. Even now, there is a larger category of online shoppers and users of online stores who still use traditional shopping methods.

This means going to stores and inspecting the products themselves, or contracting with them at the workplace for certain services. This means that traditional trade will not end, no matter how advanced and growing e-commerce is.

No one denies the extent of profits achieved by traditional commerce, and the percentage of merchants who work in it, and there are certain groups that have so far completely refused to deal with e-commerce and digital products.

The difference between e-marketing and traditional marketing

  • There is a big difference between electronic marketing and traditional marketing, as traditional marketing is the method of promoting products or services through the use of traditional channels, such as billboards, printed media, and other traditional methods.
  • E-marketing is the opposite, as it is the most advanced promotional method that relies on promoting products or services on digital channels such as websites and social media as tools for marketing communication.
  • In fact, e-marketing is often considered the most effective marketing method. Below are a number of points that explain the most important differences between e-marketing and traditional marketing:
  • In traditional marketing, products or services are promoted through television, telephone, advertisements, broadcasting, and other traditional methods, while electronic marketing is through various digital media.
  • Traditional marketing is expensive, random, and rigid, while e-marketing costs are not high compared to its amazing results, and it is also variable and its results are measurable.
  • The rigidity of traditional marketing is always effective, while electronic marketing is constantly changing and needs development and modification. However, although it is effective, it can be annoying due to the large number of advertisements.
  • Traditional marketing targets the audience in general, while e-marketing focuses on a specific category of audience to target and thus produces more accurate results, which makes the future of e-commerce promising.
  • In traditional marketing, communication with the audience is done by a single party, while in electronic marketing, communication is mutual and even creates greater interaction with the audience.
  • Traditional marketing is ineffective for building a brand and its results are delayed, while electronic marketing is more effective for building a brand and its results are direct and specific.

What is the role of shipping in the process of e-commerce prosperity?

Shipping plays a big role in the future of e-commerce, as it can be one of the reasons why it booms or stagnates. This is because the customer is looking forward to obtaining the required products as quickly as possible and with the best possible quality.

There are many important standards during the shipping process that must be carefully taken into consideration, which, if done correctly, will indicate the quality of the service provided and thus attract more and more to try. This would make e-commerce merchants flourish more.

The shipping process, which ensures quick arrival to customers and punctuality, as well as maintaining the quality of products, can contribute to enhancing the future of trade, as well as achieving customer satisfaction with the services provided.


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