How to develop a rebranding strategy

Many companies resort to develop a rebranding strategy. Which results in some changes in the brand; A number of changes are made to that mark to strengthen it.

But you must be careful while making changes to your brand. Sometimes when a company changes its brand, customers do not recognize it easily and simply. Therefore, you should turn to advertising Sponsorship experts to help you develop the appropriate strategy.

Reasons of develop a rebranding strategy

There are a wide range of reasons why companies resort to radically rebuilding their brands, and the most important of these reasons are the following:

• The desire for a better position for the company.
• Increase company growth and improve sales.
• Improving the company’s bad image.
• Selling the company or sharing it with another company.
• Too much brand exposure.
• Struggle and desire to raise prices.

Some companies need to build their brand again, and this is part of a big plan to improve the company in addition to targeting a geographical area that was not targeted before, and changing the location of the company requires a brand that suits new cultures and customers.

First: the desire to put the company in a better position

Some companies’ current situation is not the best, and they need to improve the amount of their sales by spreading their name among target customers, so they rebuild the brand again and start telling a group of stories that relate to their new brand, and this is called Brand Storytelling and it leaves an impact. At customers.

Second: Increase company growth and improve sales

Was your brand name created specifically to sell in one country and not another?! If your answer is yes, then you will definitely need to build your brand again to suit the new country in which you want to spread your company name.

Third: Improving the company’s bad image

Sometimes, at the beginning of opening a new company, these companies may make mistakes in some matters related to their product, and thus this generates a bad reputation related to that company. In this case, the company needs to rebuild the brand after making improvements and after developing a new marketing strategy.

Fourth: Selling the company or merging with another company

Participating with more than one company may lead to a change in your company’s brand. In that case, you will need to merge the two brands and come up with a new brand that expresses the partnership and unifies the two identities together.

Fifth: The spread of the brand is too much

Some companies’ trademarks are similar to each other, and this sometimes leads to confusion in the company’s name, and therefore it is necessary for the company in that case to rebuild the trademark again, and the same applies if the trademark is too complex, In that case you will need to simplify it further.

Sixth: The struggle and desire to raise prices

If your current brand is primarily associated in people’s minds with low offers and prices, and you find that the prices of raw materials and materials have risen more than necessary, in that case, you may need to amend your brand, and then set the prices again!

Reasons why you should resort to develop a rebranding strategy for a temporary period

After we mention the basic reasons that lead to rebuilding the company’s brand, we will mention in the following paragraphs the reasons why you should build your brand, but temporarily, for a marketing purpose or for the purpose of attracting the attention of your target audience.

• Make a noise for a short time
• Anniversary of establishing the company
• Leave an impression for a while in the mind

First: make a noise for a short time

Sometimes companies need to slightly change their brand in a certain period of time. This would be implied in a marketing plan, the primary purpose of which is to draw attention to the existing brand. One example of this is the famous Gap company, which temporarily made changes to the brand.

Second: The anniversary of the company’s founding

On their anniversary, some companies need to make a move that will catch the attention of potential customers. One of the most important of these steps is rebuilding the brand again temporarily to celebrate the passage of a specific period of time since the founding of the company, and this method is considered one of the distinctive methods in marketing.

Third: leaving an impression for a period of time in the minds

Building a brand better makes a company leave an impact in the minds of customers. Which leads to improved revenue as well as gaining a group of new customers.