Choosing appropriate fonts for the quality of design and printing

Written by Azza Hawash

choosing appropriate fonts

The importance of choosing appropriate fonts for the quality of design and printing

Choosing the right fonts is one of the most important elements of good design. As well as an important element of business identification. Certainly, choosing the appropriate fonts is essential for the implementation of your paper publications. Whether it is a flyer, banner, or menu. The most tiring thing for designers after finding ideas is choosing the appropriate font type for design. Over the years, many fonts have been found. Therefore, every designer must know the different classifications of fonts and also know how to choose and use them in order to be able to communicate the design message and attract the attention of viewers. We can help you come up with the best model for your brand, and design and implement your prints with the best quality.

How to choose the right font for design

The process of choosing the right fonts for design projects is a bit like choosing the right clothes for different occasions. Like when you go to a job interview, you will not go in a sports uniform, or when you go to a football match, you will not go in a formal suit, so you should always think about the appropriate outfit for each occasion. And choosing the appropriate font for the design to be purposeful and appropriate to the theme of the design. The choice of fonts sets the tone for the entire design and sometimes influences the viewers’ feelings of the design.

How do you choose the right font for your design?

Before choosing a font, your first concern when choosing a font for project designs should be what matches the message and purpose of the design. As a result, you have to think about the qualities and characteristics of the design and achieve its message before you start browsing fonts on your computer or buying or downloading a new font.

Some questions to make sure you choose the right font

  • Is this font suitable for the brand to be designed?
  • Does this font express the message and purpose of the design?

Some tips for choosing the right font for your design

You must take into account where the design will be displayed. According to the great role of this in the process of choosing the appropriate font, such as designing business cards. And the need to choose an easy-to-read font that can be reduced in size to fit the small area of this card when it is printed. Also, on the pages of a website on the Internet, you will find that you need to choose a suitable font to display on different screens such as computers, tablets, and mobile phones.

  • Select where the design will be displayed to determine the type of font used
  • You must know the age group and the geographical area to which you want to design in order to choose the identity and personality of the font that is appropriate for these characteristics.

Steps to select the appropriate font for the design

Choose the appropriate font for headings and body: You have to make sure that the fonts are suitable for the headlines or the body text because the shapes of some fonts may be large or wide, so they become unsuitable for the letters of the body text. It will be difficult to read, but you can use it in titles to grab the attention of viewers.

Every designer needs a few fonts to choose from if time is tight. And to get the diversity of the font, it is usually classified as Sans serif and Serif because of the flexibility of using it with most types of designs. In these classifications, you will find fonts with different weights and many Styles that provide diversity for the designer and make it easier for him to choose such as (regular, light, bold, medium and heavy) which consist of upper case letters and lower case letters.

How to choose the appropriate font used in the design

  • The line should be legible.
  • Combining fonts

Combining fonts

There are two types of relationships between the different types of lines:

  • Compatible relationship
  • Divergent relationship

First: the compatible relationship

This relationship is the use of only one group or family of Type family fonts without differences in type, size, or weight. All character shapes have the same Typeface on the page properties. You can use italics or a larger title size but first, you need to consider compatibility. And make the page symmetrical with a calm and sober character for a more calm and familiar design while realizing the outcome of all these relationships.

Second: the divergent relationship

This relationship occurs when different typefaces in type, size, and weight combine. These differences in letterforms can lead to the page’s visual appeal. If it is used professionally or is visually disturbing, the designer should not exceed two or three types at most in one artwork. This is one of the basics and guidelines for any work that contains text, whether it is a moving work or a fixed work, whether it is printed or on the Internet.

You will find this relationship when you combine the types of letters with different types, sizes, and weights. To be able to add visual attraction to the page through variations of letter shapes. However, it should not be visually disturbing, but rather by using them professionally. Therefore, you should not have more than two or three types at most in one design. To apply the basics and principles necessary to guide any artwork that contains text, whether it is (animated – static – printed – on the Internet).

You should know the main Typeface classifications. As well as knowing the characteristics and functions of each classification, as each literal face has a special identity due to the variety of line thicknesses and the direction of its slanted lines. These attributes determine which form exhibits a different use and purpose for expression. Which combination of letterform combinations brings about diversity in expression? Harmony in design. Understanding these classifications as essential tools will help you develop the designer’s ability to choose the appropriate letter shape that highlights the expressive side of the message.


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